We specialise in turning ideas into commercially viable products
We help founders take a product idea and turn it into a successful product business.
From designing a beautiful product through to understanding manufacturing costs, packaging, margins and everything required to launch successfully.
“I had a product idea in my head, but I didn’t know where to start.
I’m stoked that I started product development with Tune.
If I hadn’t, I would have always wondered what if?”
— Sasha, founder, Dose Buddy
Testimonials
“I had absolutely no idea where to start until I found Alex at Tune.
From rough sketches to prototypes and samples, Alex guided me through the entire process and kept everything focused on what actually matters.
I have a huge amount of trust and faith in our partnership. I honestly don’t think I’d be launching this product without him.”
— Miles, Founder, Virelle knives
“Before meeting Alex from Tune, we were never short of ideas — ideas were the easy part. The hard part was knowing which one to back and how to turn it into a real product without haemorrhaging cash.
The manufacturing side of things felt like a foreign world, and for a long time, we just weren’t moving forward.
From the start, working with Alex felt easy. Calm, reassuring, and always two steps ahead, Alex brought deep experience, strong industry connections, and incredibly high standards. He was across every detail and always had a clear, valuable opinion, flagging issues and solving problems we hadn’t even thought about yet.
From product defaults to manufacturers to alternate shipping solutions, Alex elevated the product far beyond what we could have achieved alone — and saved our asses (and our wallet) more times than we can count.
What started as an idea is now a real product range selling online and in stores — and we owe a huge part of that to Alex.”
— Brooke & David, Co-founders, Slaps Stickers
"Our idea came from our own experience of the discomfort of feeding and holding our son for hours on end. We knew exactly what we wanted to create, but had no idea how to bring it to life.
What stood out about working with Tune was that they believed in our vision from day one. They didn't just design the product, they guided us through everything we didn't know existed and supported us through every question along the way.
Holding the first prototype gave us chills. Then receiving the manufacturer sample took it even further, our idea stopped being something we talked about and became something real.
Tune found us an incredible manufacturer we never could have found on our own and managed that whole process for us, which has been priceless.
What once felt overwhelming and scary now feels exciting and within reach. We feel so much more confident knowing we have a team behind us who genuinely care and knows exactly what they’re doing.
A thousand times yes, we would recommend working with Tune."
— Saskia, Founder of Blumacoosh
Book intro call
On a free 15-minute intro call, we can help you get clearer on:
Your product idea, who it’s for, and what makes it meaningfully different
The biggest unknowns or risks to be aware of early
High-level cost and feasibility considerations
What a sensible next step could look like for you
Whether Tune is the right fit to help — now or later